In the age of social media, we are constantly being shown a carefully curated montage of other people’s lives whether that be our own friends and family or influencers. The pressure to present this picturesque life is almost constant, while the algorithms feed us a never ending message of inadequacy and insecurity. Not only that but influencers show us a steady stream of items, experiences and getaways that would “cure” all those pesky problems that we face.
I recently heard someone say “you can’t out consume an influencer.” Influencers are often given the items that they show us and can often turn around and sell those items. The items they do have to purchase are tax deductible and considered a business expense. They are paid to consume whereas the rest of us have to use our hard earned money to try and keep up with them. Not only are they getting paid to consume, many of them are making above the median income of $74,000. I certainly don’t make $74000. So yes, you can’t out consume an influencer.

No matter what you do, there will always be someone who makes more than you, is more successful, has a bigger house, goes to more places, does more things, buys more items and is considered “ahead.” Even if you manage to become the “top dog” of your current social group by moving up, you will expand your social group to include other people who are “higher status” than you. One of the reasons why when people move up the social ladder they continue to struggle to make it, is because they are trying to keep up. They get a promotion and make an extra $20,000 a year, but then they buy a better car, move to a better house, pretty soon that 20,000 isn’t going as far as it could have had they stayed where they were. But where they were often wasn’t that comfortable or perhaps, the “Joneses” convinced them that what they had wasn’t good enough.
It’s important to remember these things when considering your bucket list. I shared that I often go on an “adventure” about once a month. Most of the time it’s with my sister on our sister dates. This means that I have to pick and choose what I want to do when because I don’t have lots of time or money to be spending every weekend or most of my evenings out. Sometimes, this means putting an event on the calendar for next year in order to be able to go to a different one. Sometimes it means skipping out on something entirely.
Not every activity needs to be done or event attended. If it’s not for you don’t do it, even if it seems like the popular thing to do. You have limited time and resources so spend them wisely. It may be tempting to try and start to push the schedule to do more than once, maybe twice a month, especially when my feed starts to get filled up with events, activities, people doing things and going places. However, going out all the time means not resting and I have cats at home who have emotional needs that I am obligated to meet as their guardian. Besides, snuggling cats is on my bucket list.

Remember saying no to something, allows you to say yes to something else. Saying no to going out each weekend, allowed me to say yes to having pets. Saying no to some more expensive experiences, allowed me to say yes to going on a cruise with my family. Once we free ourselves of trying to keep up appearances and out competing the social media algorithm, we can start making real choices for ourselves that help us create real meaning in our experiences. We have to remember that what we often see is a facade hiding.
How many celebrities have we seen over the years share their struggles with depression, anxiety and feelings of inadequacy? How many stories have we read about the ultra rich with their empty marriages and loveless families? There are certainly celebrities that are quite happy and ultra rich who have wonderful families, but they did not create their fulfilling lives from chasing things and trying to keep up with others. Trying to keep up often fuels the negative feelings about ourselves. Recognize that you are enough, as you are. You are not your job, you are not your income, you are not less than because you have less, your value is not predicated on the things you have.
Having a bucket list has many benefits, but it should not be used to compare yourself to others or as a measuring stick of your self-worth. It isn’t about keeping up with the Joneses, it’s about living your best life right where you are.

