Is there anything more quintessential to the American Christmas experience than Black Friday shopping? After we’ve filled ourselves with turkey, stuffing and assorted sides, whether that’s salad, mashed potatoes, rolls, cranberry sauce or something entirely unique to your family, we transition from a day of gratefulness to a day dedicated to preparing for giving.
A cynic might look at this shift and scoff. We spend one day proclaiming gratitude for everything we have only to spend the next guzzling greedily from capitalism as we scramble for more. And that criticism isn’t completely unfounded. Yet more often than not, our Black Friday shopping isn’t about ourselves. It’s about stretching every dollar to bring joy to the people we love. Perhaps I’m getting soft in my “old age” of my mid-to-late thirties, but I choose to focus on that spirit of giving rather than the cynicism.
I’ve only gone Black Friday shopping twice in my life. I’ve never been someone who enjoys crowds, chaos or traffic, and for years I couldn’t comprehend the whiplash of Thanksgiving gratitude followed by a pre-sunrise battle for discounted televisions.

When I was a teenager, my brother, sister and I decided we wanted to see what all the fuss was about. We had heard stories from friends whose families braved the early-morning madness each year, tales of “insane” bargains, crowds so tight you could barely breathe and people practically wrestling over toys. It all seemed equal parts thrilling and preposterous. In our house, where our mother had every birthday and Christmas gift purchased by November 1 (the benefit of children with birthdays spanning Nov. 3 through Jan. 16), the tradition seemed very foreign. But we were curious.
I remember the three of us piling into the car while our father drove us to the mall and nearby stores. People were everywhere. It felt like the entire town had the same idea, and the sheer crush of humanity threatened to sweep us along with it. One moment I’d be looking at an item and the next I’d glance up to realize a sibling had been carried several aisles away by the crowd.
Every store was decked out in holiday finery. Decorations blinked and sparkled, loudspeakers belted out everything from 1950s classics to early-2000s pop renditions of Christmas songs and more than once we passed the Salvation Army bell ringer. I dutifully tossed in a few dollars, still not entirely sure what the organization did beyond running the thrift store my father was forever dragging me to, much to my teenage horror. (This was before I learned how to create a fashionable outfit from a thrift-store treasure hunt.)

But the bright lights, blaring music, crushing crowds and snaking traffic were far too overstimulating for my ADHD brain. I bought what I needed as quickly as possible, then begged to go home. My siblings weren’t far behind. We left exhausted, overstimulated and unanimously convinced we’d never do Black Friday again. And honestly? For nearly twenty years, I didn’t.
Now, you might be wondering why I’m writing about an experience that was so thoroughly miserable. I generally write about things that enrich my life, not ones that leave me wrung out. But here’s the thing, trying new things is part of living a rich, curious life. Not every new experience is going to be a good one, but that doesn’t mean we’re worse off for trying. That first Black Friday taught me that environments with overwhelming crowds, lights and noise simply aren’t for me. It helped me understand what I need to feel comfortable, and now I plan accordingly.
The second reason I’m writing about it is that time changes things. Something awful twenty years ago may not be awful now. Clinging to old assumptions can keep us from discovering something new, something better, something transformed.

Fast-forward almost two decades. My sister now hosts Thanksgiving for our family and her in-laws each year. Some years my brother joins; other years I host a small get-together that weekend for the immediate family. My sister often uses the Saturday after Thanksgiving to participate in Small Business Saturday.
But this year, after we hosted a breakfast with my brother on Black Friday, she suggested we wander into our small town instead of making two trips. At first, my old aversion surged back. I could practically feel the traffic inching along, recall the shoulder-to-shoulder crowd and hear the echo of blaring speakers in my mind.
But this wouldn’t be malls and big-box stores. It would be my charming little town, complete with twinkling star decorations on lamp posts and small Christmas trees outside each storefront. Maybe, just maybe, it would be different.
On a whim, I decided to lean into the cheer by wearing my green Victorian coat and a wreath of ivy with white and cranberry ribbons in my hair. We planned to arrive around 9:30, hoping crowds would still be at the big stores. We guessed right. The streets were lively, but not chaotic, and I easily parked at the local elementary school, a trick locals use to avoid the meters and keep street parking open for tourists.

My sister and I wandered through our favorite small shops: The Tea Affair, Matthew 25 Thrift Store, Wilbur Chocolate, Purple Robin, Aaron’s Bookstore, Earth to Lititz, Bunyaad and more. Rather than being crushed by crowds, we could browse comfortably. The Tea Affair was especially delightful, a sensory experience of smelling teas and choosing blends. Most stores didn’t even play music. Instead, they relied on tasteful decor and genuine smiles to create the holiday atmosphere.
As we walked, the holiday window displays felt magical. People stopped me frequently to ask about my outfit, and my answers ranged from “spreading Christmas cheer” to “the occasion is myself,” depending on my mood. By noon the vibe shifted as more determined shoppers began to appear and the stores grew crowded. Fortunately, we had completed our shopping and decided to wrap up the day.
This time, I didn’t leave exhausted or vowing never to return. I left thinking I might like to do it again next year. It turns out that timing matters. Crowds aren’t what they used to be now that online shopping dominates early-morning sales and Cyber Monday exists. People are savvier about deals throughout the year, and many prefer to shop from home in pajamas, significantly thinning out those old-school Black Friday mobs.
Did I score any spectacular deals? Not really. The closest was a six-dollar apron from the thrift store, a lucky find that probably would’ve vanished had I arrived later. But I loved supporting my local shops, knowing my money stayed in my own community and circulated among people I care about. I loved shopping with my sister and finding her the perfect gift: a painting by a local artist.

Time does change things. Experiences can transform, soften or reinvent themselves. Of course, the opposite can also be true (as my different Disney World trips will attest, one lovely, the other quite disappointing), which is why approaching familiar things with an open mind matters, especially when years have passed.
Black Friday is a time-honored American tradition. It isn’t for everyone, but then again, nothing I write about is. Still, it sits on many Christmas bucket lists and holiday-season must-dos. And because I try to live life with curiosity, openness and a willingness to rediscover old things anew, I gave it another chance.
And I’m glad I did.
(Usually, I include a short section on how you can experience this bucket list item for yourself. However, I shaln’t cover that which the marketing departments have so thoroughly disseminated.)
Completed: Once in childhood
Miles from home: Local mall 12 miles from home
Cost: Budget in childhood was $50
































